Brand Manager job description

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Brand Managers are in charge of a number of marketing activities. Their focus is specifically in Brand Management. This involves creating an appealing product image that will attract consumers in buying their products. Managers come up with various plans and these stem from the information they gather from their research and focus groups.
A Brand Manager usually performs many of the following tasks:
• Planning global brand strategies
• Expanding brand, business and growth strategies
• Coordinating with sales, marketing, development and production groups
• Reviewing market trends
• Developing pricing strategies
• Improving margin mix


Expertise in the following areas is an asset:
• Being creative, thorough and professional
• Being a team player
• Communication, including good listening and presentation skills
• Being analytical and capable of conducting market research
• Being entrepreneurial and innovative
• Multitasking and correct time management to meet deadlines


Brand Managers have a variety of qualifications and certifications. Some managers transition from different areas in business. Bachelors and Masters Degrees are always acceptable to employers. These degrees may be business related in areas such as:
•    Advertising
•    Media
•    Communication
•    Marketing
•    Sales Management
•    Branding
•    Research and Development
•    Project Management

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