Online Marketing is the field related to the use of marketing practices and online technologies to obtain, educate, and retain customers. This area is required to build the online presence of a company using different tools such as social network web pages, blogs, and banners. Some professionals working on this sector are Online Marketing Managers and they are required to create and develop online demand for a company and its products. They make sure that internet traffic to company´s websites can be monetized as sales.

Professionals working on Online Marketing field usually perform many of the following tasks:
• Responding to customer´s questions.
• Applying social media platforms.
• Using Search Engine Optimization techniques.
• Measuring online campaigns.
• Monitoring blogs.

• Being self-motivated.
• Having good written and verbal communication skills.
• Being able to interpret data.
• Having negotiation skills.
• Being creative and proactive.
• Having analytical skills.
• Being tactful.
• Having high attention to details.
• Being flexible.
• Having experience with social media, search engine optimization, web analytics tools, among other online resources.

Applicants for Online Marketing jobs are required to have a College or Bachelor´s Degree in Communications, Advertising, English, Marketing, or another related subject. These courses are offered by several colleges, technical and vocational schools, and universities. Useful courses for candidates for this area are mass communications, business writing, financial accounting, marketing principles, economics, organizational management, and public speaking. Some companies demand professionals having five to seven years of work experience in sales and marketing. Applicants having a Master´s Degree in Business Administration or Marketing have better possibilities to get a higher level job position.