Art Directors are required to oversee the artistic design of print materials and advertisements. They also film television commercials and have the final decision about the quality of the finished campaign. These professionals choose all elements and members necessary for an advertisement, such as models, photographers, illustrators, etc. They specialize in specific areas like billboards, online advertising, television commercials, among others.

Art Directors usually perform many of the following tasks:
• Deciding advertising concepts.
• Retouching campaigns.
• Choosing required professionals.
• Creating layouts for printed advertisements.
• Supervising staff members.

• Having high attention to details.
• Being able to cope with criticism.
• Having excellent communication skills.
• Being able to work under stressful circumstances.
• Having IT skills.
• Being able to motivate others.
• Having time management skills.
• Being creative.
• Having decision-making abilities.
• Being able to calculate budgets.

Art Director job placements do not have specific requirements for applicants, but it is recommended to have a degree in marketing or art. Experience is vital in this industry, so several years working on different projects allow the candidate to have a good job at a corporation. Other relevant qualifications for this area are courses offered by special art schools and colleges. Four-year courses at colleges provide a bachelor´s degree in fine arts.  Art school training programs are also available including graphic design with courses in layout, design, photography, and typography.