Copywriters are responsible for creating texts for promotional brochures, advertisements, sales letters, postcards, billboards, catalogs, white papers, or other public relations outlets. They work with the client and other creative members of the staff in order to generate new ideas for campaigns. Sometimes these professionals write press releases for different types of organizations and stories for magazines and newspapers.

Copywriters usually perform many of the following tasks:
• Coordinating production phases.
• Preparing drafts.
• Holding meetings.
• Exploring new concepts and ideas.
• Making changes to text documents.

• Being creative.
• Having IT skills.
• Being able to meet deadlines.
• Having high attention to details.
• Being accurate.
• Having excellent written communication skills.
• Being confident and determined.
• Having advertising background.
• Being resilient to accept criticism.
• Having knowledge of search engines.

Candidates for Copywriter jobs usually have a college degree associated to advertising, journalism, or communications. It is recommended that high school students take all journalism and writing courses available in order to obtain suitable skills for this business. Some universities have classes in interactive media and technical writing and various colleges offer majors for people who want to work in this area, including courses in mass media, writing, marketing, literature, and journalism. Some copy writers also have a marketing background in order to run their own business or just to work as freelancers.