Marketing Research is the area where companies study their clients and other companies. The goal of this sector is to understand better ways to connect consumers and products. People working on this field are required to gather information for further analysis to see why people spend money. Companies use this information to make important decisions about names for new products and advertising strategies.

Marketing Research workers usually perform many of the following tasks:
• Interviewing people.
•   Compiling statistics.
• Creating reports.
• Interpreting data.
• Communicating results to company management.

• Being detail oriented.
• Having problem solving skills.
• Being persistent and patient.
• Having good written and verbal communication skills.
• Being an active listener.
• Having good quantitative skills.
• Being able to work with a team.
• Having interpersonal skills.
• Being able to think in a critical manner.
• Having problem solving skills.

Persons who want to work in the Marketing Research area need to have a Bachelor´s Degree in Marketing. Those who want to have better job opportunities are encouraged to have a Master´s Degree in Engineering or Marketing for higher level job positions. Applicants for these posts are required to have also courses in sampling theory, sociology, political science, math, consumer behavior, economics, survey design, statistics, among other related subjects. Some professionals working on this field started as tabulators, coders or conducting surveys to gather data to obtain suitable experience demanded by most employers in this industry.