Overseeing a retail store or department is the overall responsibility of a Retail Manager. These managers handle the recruitment, training, evaluation and mentoring of employees under their command. They review the stores sales performance and implement new strategies to increase sales and help workers meet targets.
A Retail Manager usually performs many of the following tasks:
• Training and development of the work force
• Delegating responsibilities
• Coordinating with the advertising manager
• Keeping track of displayed products
• Executing marketing strategies
• Resolving problems
• Compiling data

Expertise in the following areas is an asset:
• Communication and listening
• Organization and administration
• Leadership and management
• Self motivation
• Mentoring staff
• Being flexible, analytical and effective
• Understanding business procedures
• Marketing and arranging window displays
• Handling loss prevention
• Retail and people management

Having a Bachelors or Masters Degree is advantageous in any retail position. During the course of study, students gain the knowledge and expertise to become successful retail and sales professionals. Likewise, some professionals are naturally gifted in this industry and possess only a GED, NVQ, or SVQ qualification. Regardless, employers expect their employees to have the right skills to become Retail Managers.