Handling the daily responsibilities of a store is the job of a General Store Manager. They effectively lead and manage all employees who work within the store and oversee their recruitment and training.
A General Store Manager usually performs many of the following tasks:
• Fostering a healthy team environment
• Doing store management
• Developing weekly store schedules
• Coordinating store activities
• Securing the store environment
• Dispersing internal communications
• Dealing with customer issues
• Maintaining payroll budget
• Controlling expenses

• Customer service
• Leadership and people management
• Organization
• Analysis and problem solving
• Information technology
• Oral and written communication
• Being thorough
• Merchandising and operations
• Being accurate
• Being fair and having good judgment
• Being professional and amenable
• Being discrete and reliable
• Multitasking
• Motivating people

General Store Managers usually have a variety of qualifications. Often these professionals enter the industry upon graduating from High School. Therefore they may hold a GED or Diploma. Other qualifications had by these professionals include:
•    Bachelors Degree
•    Masters degree
•    Associate Degree
•    NVQ/SVQ
•    HND/HNC
Professional who work in sales and marketing often study Business Administration, Management, Marketing, Economics, or other business related fields.